Effective Date: August 1, 2026
Smith & Smith, LLC, doing business as ROOFWORKS (“ROOFWORKS,” “we,” “our,” or “us”), respects your privacy and is committed to protecting the personal information you provide when you visit our website or use our services.
This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you:
- Visit our website at https://www.roofworksinc.com or any website that links to this Privacy Policy.
- Request an estimate or consultation.
- Submit information through our online forms.
- Contact us by telephone, email, or text message.
- Opt in to receive SMS/text communications.
- Interact with us through advertising, social media, or other marketing channels.
- Engage with us in connection with any of our roofing, siding, gutter, exterior remodeling, or related services.
Please read this Privacy Policy carefully. By accessing or using our website or services, you acknowledge that you have read and understand the practices described in this Privacy Policy.
If you do not agree with our policies and practices, please discontinue use of our website and services.
If you have any questions regarding this Privacy Policy or our privacy practices, please contact us at:
Smith & Smith, LLC d/b/a ROOFWORKS
9336 Annapolis Road
Lanham, Maryland 20706
Email: office@roofworksinc.com
SUMMARY OF KEY POINTS
This summary provides an overview of our Privacy Policy. You can review the complete policy for additional details.
What information do we collect?
We collect personal information that you voluntarily provide when requesting an estimate, contacting us, completing forms on our website, or communicating with us. We also collect certain information automatically through cookies and similar technologies.
What personal information may we collect?
Depending on how you interact with us, we may collect:
- Name
- Email address
- Telephone or mobile phone number
- Street address
- City
- ZIP Code
- Information regarding your property or requested services
- Any information you voluntarily include in messages or forms
- SMS consent and communication preferences
- Technical information about your device and website usage
How do we use your information?
We use your information to:
- Respond to requests for estimates
- Schedule inspections and appointments
- Communicate regarding roofing and exterior improvement projects
- Provide customer service
- Send requested communications
- Send SMS messages when you have opted in
- Improve our website and services
- Comply with legal obligations
Do we sell your personal information?
No.
We do not sell your personal information.
We also do not sell or share your mobile phone number or SMS consent information with third parties or affiliates for their marketing or promotional purposes.
Do we share information?
We may share information with trusted vendors who help us operate our business, including website hosting providers, analytics providers, customer relationship management systems, payment processors (when applicable), and SMS communication providers.
These providers may only use your information to perform services on our behalf.
How long do we keep information?
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable law.
How do we protect information?
We maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
What rights do you have?
Depending on where you reside, you may have rights regarding your personal information, including the ability to:
- Request access
- Correct inaccurate information
- Request deletion
- Request a copy of your information
- Opt out of certain data processing activities
How do you exercise your rights?
You may contact us at: office@roofworksinc.com
TABLE OF CONTENTS
- Information We Collect
- Information Collected Automatically
- How We Use Your Information
- SMS Communications
- Legal Bases for Processing Information
- How We Share Your Information
- Cookies, Analytics, and Online Advertising
- Data Retention
- Data Security
- Children’s Privacy
- Your Privacy Rights
- State Privacy Rights
- Third-Party Websites
- Changes to This Privacy Policy
- Contact Us
- Request to Access, Correct, or Delete Your Information
1. INFORMATION WE COLLECT
We collect information that you voluntarily provide to us, information collected automatically when you use our website, and information that may be obtained from third parties when necessary to provide our services.
The type of information we collect depends on how you interact with ROOFWORKS and the services you request.
Personal Information You Provide to Us
We collect personal information that you voluntarily provide when you:
- Request a roofing estimate or inspection
- Submit a contact form
- Request information about our services
- Contact us by phone, email, or text message
- Schedule an appointment
- Opt in to receive SMS communications
- Participate in surveys, promotions, or customer feedback opportunities (if offered)
- Otherwise communicate with us
Depending on your interaction with us, we may collect:
- Full name
- Email address
- Mobile or telephone number
- Street address
- City
- ZIP Code
- Property address (if different from your mailing address)
- Details regarding your roofing or exterior improvement project
- Insurance claim information that you voluntarily provide
- Photographs or documents you choose to send us
- Any additional information you voluntarily include in communications with us
You are not required to provide personal information; however, certain information may be necessary for us to respond to your request, provide an estimate, schedule services, or otherwise assist you.
You are responsible for ensuring that the information you provide is accurate and current. Please notify us if your information changes.
SMS and Mobile Information
If you choose to receive text messages from ROOFWORKS, we may collect and maintain information including:
- Your mobile telephone number
- Your SMS consent status
- Records of your opt-in and opt-out requests
- Message delivery information
- Limited information regarding your interactions with our text messages
This information is used solely for providing text messaging services, customer support, appointment reminders, project updates, and other communications you have requested or agreed to receive.
Project Information
When requesting an estimate or communicating with us, you may voluntarily provide information regarding your property or project, including:
- Type of roofing system
- Age or condition of the roof
- Storm damage information
- Insurance claim status
- Desired services
- Preferred appointment dates
- Photographs of your property or project
This information helps us evaluate your request, prepare estimates, schedule inspections, and provide our services.
2. INFORMATION COLLECTED AUTOMATICALLY
When you visit our website, certain information is collected automatically through your browser and device.
This information generally does not directly identify you but helps us understand how visitors use our website and allows us to improve the performance, security, and functionality of our services.
Information we may automatically collect includes:
- Internet Protocol (IP) address
- Browser type and version
- Device type
- Operating system
- Language preferences
- Date and time of your visit
- Pages viewed
- Time spent on pages
- Referring website addresses
- Navigation paths through our website
- Click activity
- Approximate geographic location derived from your IP address
- Diagnostic and performance information
We use this information to:
- Maintain website security
- Diagnose technical problems
- Improve website performance
- Better understand visitor behavior
- Measure marketing effectiveness
- Improve user experience
- Detect and prevent fraudulent or malicious activity
This information is generally collected in an aggregated or de-identified manner whenever practical.
Cookies and Similar Technologies
Our website may use cookies, pixels, tags, web beacons, and similar technologies to improve your browsing experience and better understand how visitors use our website.
These technologies may allow us to:
- Remember your preferences
- Analyze website traffic
- Measure advertising performance
- Improve website functionality
- Customize user experiences
- Determine whether visitors return to our website
Most web browsers automatically accept cookies, but you may modify your browser settings to refuse or delete cookies. Please note that disabling cookies may affect certain website features or functionality.
Analytics and Advertising Technologies
We may use analytics and advertising tools provided by trusted third-party service providers to better understand how visitors use our website and to improve our marketing efforts.
These technologies may collect information such as:
- Pages visited
- Links clicked
- Time spent on the website
- General geographic region
- Device characteristics
- Browser information
- Advertising interactions
These providers may use cookies or similar technologies in accordance with their own privacy policies.
We do not control the privacy practices of third-party providers, and we encourage you to review their privacy policies for additional information.
Information from Third Parties
In some situations, we may receive information from third parties when necessary to provide our services or respond to your requests.
Examples include:
- Insurance companies involved in a claim
- Property owners or authorized representatives
- Referral partners
- Marketing partners
- Service providers assisting with appointments or communications
We use such information only for legitimate business purposes and in accordance with applicable law.
3. HOW WE USE YOUR INFORMATION
We use the information we collect for legitimate business purposes, including providing our services, communicating with customers, improving our website, and complying with legal obligations.
Depending on how you interact with us, we may use your personal information to:
Provide Estimates and Services
We use your information to:
- Respond to requests for roofing, siding, gutter, and exterior improvement estimates
- Schedule inspections and appointments
- Prepare project proposals
- Perform contracted services
- Communicate throughout your project
- Provide warranty information and follow-up support
Respond to Inquiries
We use your information to:
- Respond to questions submitted through our website
- Answer telephone, email, and text message inquiries
- Provide customer service and technical support
- Resolve complaints or service concerns
Communicate With You
We may use your information to communicate regarding:
- Appointment confirmations
- Inspection scheduling
- Project updates
- Weather-related scheduling changes
- Estimate requests
- Billing or payment questions
- Warranty matters
- Customer satisfaction follow-up
These communications are considered part of providing our services and may continue even if you have opted out of promotional communications.
Improve Our Website and Services
We continually work to improve our website and customer experience.
Information collected through analytics and website usage may be used to:
- Understand visitor behavior
- Improve website navigation
- Enhance website performance
- Identify technical issues
- Evaluate marketing effectiveness
- Improve customer service
- Develop new services
Whenever practical, this information is analyzed in an aggregated or de-identified form.
Marketing Communications
With your consent where required by law, we may send information regarding:
- Roofing maintenance tips
- Seasonal reminders
- Promotions
- New services
- Company news
- Educational content
You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us directly.
Opting out of marketing communications does not prevent us from sending service-related communications regarding an existing estimate, appointment, or project.
4. SMS COMMUNICATIONS
If you choose to receive text messages from ROOFWORKS, this section explains how your mobile information is collected and used.
SMS Consent
By voluntarily providing your mobile telephone number and affirmatively opting in, you consent to receive SMS/text messages from Smith & Smith, LLC d/b/a ROOFWORKS.
These messages may include:
- Appointment reminders
- Appointment confirmations
- Inspection scheduling
- Project updates
- Customer service communications
- Estimate notifications
- Follow-up communications
- Promotional or marketing messages, where permitted by law and with your consent
Message frequency may vary depending upon your interactions with us.
Standard message and data rates may apply according to your wireless carrier plan.
Providing consent to receive SMS messages is not a condition of purchasing our services.
Information We Collect for SMS Services
When you enroll in SMS communications, we may collect:
- Mobile phone number
- Name
- SMS consent status
- Date and time of opt-in
- Date and time of opt-out
- Message delivery information
- Limited message interaction data
We use this information solely to provide and improve our text messaging services and customer communications.
Opting Out
You may stop receiving SMS messages at any time by replying: STOP
Once we receive your request, we will discontinue future marketing text messages.
You may continue to receive messages necessary to complete any pending service request or as otherwise permitted by applicable law.
Help
For assistance regarding our SMS communications:
Reply: HELP
or contact us directly at: office@roofworksinc.com
Mobile Information Sharing
We respect the privacy of your mobile information.
We do not sell, rent, or share your mobile phone number with third parties or affiliates for their marketing or promotional purposes.
Your mobile information may be shared only with service providers that assist us in delivering SMS communications or providing services on our behalf.
Those providers are contractually required to safeguard your information and may not use it for their own marketing purposes.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Revoking Consent
You may withdraw your consent to receive SMS communications at any time by:
- Replying STOP
- Contacting us by email
- Calling our office
Withdrawal of consent will not affect the lawfulness of processing conducted before your request was received.
Message Delivery
Text messaging services depend upon your wireless carrier.
We are not responsible for delayed or undelivered messages caused by carrier outages, network issues, or other circumstances beyond our control.
5. LEGAL BASES FOR PROCESSING INFORMATION
Where required by applicable law, we process personal information only when we have a lawful basis for doing so.
These lawful bases may include:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Protection of vital interests
- Our legitimate business interests, provided those interests are not overridden by your privacy rights
We process only the information reasonably necessary to fulfill the purposes described in this Privacy Policy.
6. HOW WE SHARE YOUR INFORMATION
ROOFWORKS respects your privacy and does not sell your personal information.
We may share your information only in the limited circumstances described below.
Service Providers
We may share personal information with trusted third-party service providers that perform services on our behalf.
These providers may assist us with:
- Website hosting
- Website maintenance
- Cloud storage
- Email communications
- SMS messaging services
- Appointment scheduling
- Customer relationship management (CRM)
- Payment processing (when applicable)
- Website analytics
- Advertising and marketing services
- IT support
- Security monitoring
These service providers receive only the information reasonably necessary to perform their services and are contractually obligated to protect your information.
They are not authorized to use your personal information for their own marketing purposes.
Contractors and Business Partners
When necessary to perform services you request, we may share limited information with trusted contractors, subcontractors, suppliers, manufacturers, inspectors, engineers, or other business partners involved in your project.
Examples include:
- Material suppliers
- Dumpster providers
- Equipment rental companies
- Manufacturers providing warranty support
- Engineers or inspectors
- Insurance representatives when authorized by you
Information shared is limited to what is reasonably necessary to perform the requested services.
Legal Requirements
We may disclose personal information if we believe disclosure is necessary to:
- Comply with applicable laws or regulations
- Respond to lawful subpoenas, court orders, or governmental requests
- Protect our legal rights
- Prevent fraud
- Investigate suspected illegal activity
- Protect the safety of our customers, employees, or the public
Business Transfers
If ROOFWORKS undergoes a merger, acquisition, sale of assets, financing transaction, or similar business reorganization, customer information may be transferred as part of that transaction.
Any successor organization will remain subject to the obligations described in this Privacy Policy unless you are otherwise notified.
SMS Information
We take special care with SMS information.
No mobile phone number information will be shared with third parties or affiliates for their marketing or promotional purposes.
All categories of mobile opt-in data and text messaging consent are excluded from any information sharing and will not be shared with third parties for marketing purposes.
SMS information may only be shared with vendors that provide text messaging services on our behalf.
7. COOKIES, ANALYTICS, AND ONLINE ADVERTISING
Our website uses cookies and similar technologies to improve website functionality, analyze visitor activity, and measure advertising performance.
These technologies help us understand how visitors interact with our website so that we can continually improve our services.
Cookies
Cookies are small data files stored on your device by your web browser.
Cookies may allow us to:
- Remember user preferences
- Maintain website functionality
- Improve website performance
- Analyze visitor behavior
- Measure advertising effectiveness
- Enhance website security
You may configure your browser to reject cookies or notify you when cookies are used.
Please note that disabling cookies may affect certain website functionality.
Analytics
We may use third-party analytics providers to better understand how visitors use our website.
Analytics technologies may collect information including:
- Pages viewed
- Time spent on the website
- Navigation paths
- Device type
- Browser type
- Operating system
- Approximate geographic location
- Referring websites
- User interactions
This information is generally analyzed in aggregate and is used to improve website performance and customer experience.
Advertising Technologies
We may use advertising platforms and remarketing technologies to:
- Measure advertising effectiveness
- Display relevant advertisements
- Improve marketing campaigns
- Understand customer interests
These technologies may use cookies, pixels, or similar tracking technologies.
Third-party advertising providers maintain their own privacy policies governing how they collect and process information.
We encourage you to review those privacy policies for additional information.
Do Not Track Signals
Some web browsers include a “Do Not Track” (“DNT”) feature.
Because there is currently no universally accepted standard for recognizing or honoring DNT signals, our website does not currently respond to such browser requests.
If an industry standard is established in the future requiring a different response, we will update this Privacy Policy accordingly.
8. DATA RETENTION
We retain personal information only for as long as reasonably necessary to:
- Provide requested services
- Complete projects
- Respond to customer inquiries
- Maintain business records
- Meet warranty obligations
- Comply with legal requirements
- Resolve disputes
- Enforce our agreements
The length of time we retain information varies depending upon the type of information involved and applicable legal requirements.
When personal information is no longer needed, we will securely delete, destroy, anonymize, or otherwise dispose of it in accordance with our record retention practices, unless retention is required by law.
9. DATA SECURITY
We take reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
Our security measures may include:
- Secure website hosting
- Encryption where appropriate
- Password-protected systems
- Limited employee access
- Software updates
- Security monitoring
- Employee training regarding privacy and security
While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.
Accordingly, we cannot guarantee absolute security.
You provide information to us at your own risk.
10. CHILDREN’S PRIVACY
Our website and services are intended for individuals who are at least eighteen (18) years of age.
We do not knowingly collect personal information from children under the age of 18.
If we become aware that we have inadvertently collected personal information from a child under 18 without appropriate parental or guardian consent, we will take reasonable steps to delete that information as soon as practicable.
If you believe a child has provided personal information to us, please contact us at office@roofworksinc.com.
11. YOUR PRIVACY RIGHTS
Depending on your state of residence and applicable law, you may have certain rights regarding your personal information.
These rights may include the ability to:
- Request access to the personal information we maintain about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information, subject to legal exceptions.
- Request a copy of certain personal information you have provided to us.
- Withdraw consent where processing is based on your consent.
- Opt out of certain marketing communications.
- Exercise any additional rights available under applicable privacy laws.
We will respond to verified requests within the timeframes required by applicable law.
To exercise any of these rights, please contact us using the information provided at the end of this Privacy Policy.
Marketing Communications
If you no longer wish to receive promotional emails from ROOFWORKS, you may unsubscribe at any time by:
- Clicking the “Unsubscribe” link included in our marketing emails; or
- Contacting us directly at office@roofworksinc.com.
Please note that even if you opt out of promotional communications, we may continue to send service-related communications regarding appointments, estimates, projects, invoices, warranties, safety notices, or other administrative matters.
SMS Communications
You may opt out of receiving text messages from ROOFWORKS at any time by replying: STOP
For assistance with our text messaging program, reply: HELP
or contact us at: office@roofworksinc.com
Opting out of SMS marketing messages does not prevent us from contacting you regarding active appointments, ongoing projects, billing matters, or other communications necessary to provide requested services, where permitted by law.
12. STATE PRIVACY RIGHTS
Residents of certain states may have additional privacy rights under applicable state privacy laws.
Where applicable, these rights may include:
- Confirming whether we process your personal information.
- Accessing your personal information.
- Correcting inaccurate personal information.
- Requesting deletion of personal information.
- Receiving a copy of certain personal information.
- Appealing certain decisions regarding privacy requests.
- Opting out of targeted advertising or the sale of personal information, if applicable.
ROOFWORKS does not sell personal information.
If you submit a privacy request through an authorized agent, we may request documentation verifying that person’s authority to act on your behalf.
We may also request additional information reasonably necessary to verify your identity before processing your request.
13. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites for your convenience or reference.
This Privacy Policy applies only to information collected by ROOFWORKS.
We are not responsible for the privacy practices, content, or security of third-party websites.
We encourage you to review the privacy policies of any third-party websites you visit.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, technology, or the services we provide.
When changes are made, we will revise the Effective Date shown at the beginning of this Privacy Policy.
Any updated Privacy Policy becomes effective immediately upon posting to our website unless otherwise stated.
We encourage visitors to review this Privacy Policy periodically to remain informed about how we collect, use, and protect personal information.
15. CONTACT US
If you have questions regarding this Privacy Policy or our privacy practices, please contact us.
Smith & Smith, LLC d/b/a ROOFWORKS
9336 Annapolis Road
Lanham, Maryland 20706
Email: office@roofworksinc.com
Website: https://www.roofworksinc.com
16. REQUEST TO ACCESS, CORRECT, OR DELETE YOUR INFORMATION
Subject to applicable law, you may request to:
- Review the personal information we maintain about you.
- Correct inaccurate or incomplete information.
- Request deletion of personal information.
- Withdraw previously provided consent where applicable.
- Request additional information regarding our privacy practices.
To submit a request, please contact us by email at: office@roofworksinc.com
To protect your privacy, we may request sufficient information to verify your identity before fulfilling your request.
We will respond in accordance with applicable law.

